through holistic, lifestyle-based medicine, fit in lou’s driving mission is to ensure wellness isn’t a privilege, but a right accessible to all.
fit in lou’s core principles
holistic
We’re not here to just put a band-aid on your symptoms. We take an inside-out 360° approach, so that you can enjoy lasting, natural health.
compassionate
We strive to be the opposite of rushed, impersonal healthcare. In us, you’ll find your greatest cheerleaders and advocates when it comes to your wellbeing.
inclusive
We take all insurances and offer affordable testing to ensure that top quality healthcare and wellness is available to everyone.
collaborative
It really does take a village! We love partnering with others in the community, and ensuring clear communication with families & providers.
empowering
Ultimately, we’re here to empower you to take control of your own health and life through game-changing insights and lifestyle education.
inNovative
Using cutting-edge technology and specialized testing, we’re able to eliminate guesswork and offer highly accurate, effective, natural health solutions.
meet the team
Mark Conliffe, DO
Founder & Medical Director
“Stay Awake, Engage, Be Kind.”
With a Doctorate of Osteopathic Medicine from Michigan State University and board certifications in Neuromusculoskeletal Medicine and Pain Medicine, Dr. Conliffe is dedicated to lifestyle-based medical practices.
He established his own practice straight out of residency, treating painful musculoskeletal conditions without relying on traditional medications or surgery. During his medical school years, he observed a recurring theme: the technically correct first response to numerous clinical queries - "diet and exercise” - was frequently overshadowed by conventional treatment. This sparked the inception of FIT IN LOU - “having a lifestyle-focused medical practice allows me to put the ‘correct’ answer in to actual practice.”
Outside of his professional life, Dr. Conliffe enjoys planning for “The Farm,” a vision he holds dear, and volunteering at Blackacre Nature Reserve with his family. He also has a personal vision of opening a clinic to treat PTSD.
Ross Kowzan
FOUNDER & Chief Growth Officer
“Be Human First”
With a background in Biological Sciences, Ross earned his Master’s in Sports Medicine and Doctorate of Chiropractic from Logan University.
After a decade at a private integrative medicine practice in Louisville, Ross’ entrepreneurial spirit led him to launch the Cryo Club in 2018, a pioneering venture introducing whole body cryotherapy to Louisville.
As Chief Growth Officer, Ross leads FIT IN LOU’s outreach and community engagement. He combines professional acumen with deep empathy and a relentless drive to better the community. Ross takes pride in being “boots on the ground”, building mutually.beneficial partnerships, and creating a meaningful legacy for his family and community.
fitness
insights
Metabolic & Performance Testing
diabetIC
insights
Lifestyle Medicine for All
wound
care
Integrative & Complex Care
Group
visits
Empowering people for health